Elina Gandelin
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People-first
Tactile digital
*
Evidence/pulse
With taste
No ego
*
— industries
Tech
Advertising
E-commerce
Fashion
Media
— skills
Creative direction
UI/UX
Branding
Copy design
Editorial direction
— featured
Photo Vogue
i-D
One online
Glassdoor
Dots & Creative Pool
aesthetics in my carry-on
on making it land
It’s note-taking all the way. Experience, story or campaign — I ask: Is it honest? Does it add value? Will people want in?
It’s note-taking all the way. Experience, story or campaign — I ask: Is it honest? Does it add value? Will people want in?
Then I look for ways to make it more experiential, something that earns attention and connects with purpose across touchpoints, online and off.
Then I look for ways to make it more experiential, something that earns attention and connects with purpose across touchpoints, online and off.